When Is Sweetest Day 2024 Calendar. How to celebrate national sweetest day. Sweetest day is celebrated in the midwestern united states and parts of the northeastern united states.

Celebrated on the third saturday of october each year, sweetest day continues to inspire sweet moments and acts of kindness. It is a day on which couples are supposed to give each other candy and perform romantic acts for one another, although it originated as a holiday with more philanthropic roots.